Franchising Background

Franchising

Step into the retail industry with confidence. In affiliation with SM, Alfamart offers a franchise opportunity backed by decades of combined expertise. From marketing to technical systems, you’ll benefit from the same high-level support that drives our 2,300+ stores every single day.

Franchising
Franchising
Established Icon

Year Established

Store Icon

+

Stores & Counting

Supply Chain Icon

%

Supply Chain Consistency

Customer Promise

Our Customer Promise

Accessible Location

Accessible Location

Clean & Comfortable Shopping Environment

Clean & Comfortable Shopping Environment

Complete Basic Assortment & Services

Complete Basic Assortment & Services

Affordable Prices

Affordable Prices

A Pioneering Minimart Concept: Small Store Format in the Community Offering Groceries & Services

Why Franchise With Us?

Strong Established Network

Strong Established Network

Proven Systems & Tools for Success

Proven Systems & Tools for Success

Community-Centered Business Model

Community-Centered Business Model

Customer Promise

Our Franchise Support

We provide all our partners with the tools, training, and continuous mentorship necessary to thrive in your market.

  • Comprehensive Training Program

    Comprehensive Training Program

  • National Discounts & Promos

    National Discounts & Promos

  • Property & Equipment

    Property & Equipment

  • Supply Chain & Product Consistency

    Supply Chain & Product Consistency

Qualifications Background

Qualifications

  • Financially capable to meet investment needs.
  • Active management of daily business functions.
  • Open to training and professional development.
  • Consistent alignment with brand standards.
  • Ready to lead staff and manage cash flow.
  • A results-driven approach to risk and growth.

Application Process

  • 1

    Letter Of Intent

    Prospective applicants are requested to forward a formal letter of intent to franchising@alfamart.com.ph or answer the inquiry form below.

  • 2

    Application Form

    Submit the accomplished application form provided for evaluation.

  • 3

    Franchise Package

    Proceed with presentation of Franchise Package.

  • 4

    Interview & Financial Presentation

    Applicant will undergo a series of interviews with the Approval Committee to determine eligibility. Financial expectations and disclosure requirements will be clarified during this process.

  • 5

    Approval & Grand Opening

    Franchise will be granted to the applicant. Your Alfamart store awaits you.

Start Your Franchise Journey Today!

Click Here to Apply

Got Any More Questions?

Visit Frequently Asked Questions

Success Stories

Leo and Ethel Datario with their Alfamart team in front of a store
Portrait of Leo and Ethel Datario, Alfamart Franchise Partners

Growing with Alfamart has given us the confidence to look at more opportunities. But beyond expansion, our plan is to ensure each franchise store continues to serve its community well-because success isn't only about opening another branch, it's about being relevant and helpful wherever we are.

Leo & Ethel Datario

Alfamart Franchise Partners

Arles Uy Jr. at an Alfamart store opening ceremony with ribbon cutting
Portrait of Arles Uy Jr., Alfamart Franchise Partner

Alfamart didn't just give me space - they gave me an opportunity to grow. Having been a tenant partner for so long, I've seen the commitment and support Alfamart provides firsthand. This partnership allowed me not only to grow my business but also to become a more integral part of the community.

Arles Uy Jr.

Alfamart Franchise Partner

The Cristobal Sisters standing in front of a large group of Alfamart staff
Portrait of the Cristobal Sisters, Alfamart Franchise Partners

Our years as OFWs gave us global retail expertise, but Alfamart gave us a way to bring it home. We're not just managing a store; we're building a legacy for our children and creating jobs for the community. Standing together is the ultimate fulfillment. We've moved from supporting our family from afar to serving our community on the ground. We aren't just franchisees-we're sisters coming home to the people who matter most.

Cristobal Sisters

Alfamart Franchise Partners

Be One Of Our Franchise Pioneers Be One Of Our Franchise Pioneers Be One Of Our Franchise Pioneers Be One Of Our Franchise Pioneers Be One Of Our Franchise Pioneers Be One Of Our Franchise Pioneers